Marketing Strategy • Brand Communications • Content Systems

SHANNON LOCASCIO

Turning audience insight into clear campaigns, stronger brand experiences, and organized growth.

I develop marketing strategies, content, digital experiences, and sales-support systems that help organizations communicate value, engage the right audiences, and move ideas into action.

30+ Artists
Supported

Brand and collector marketing for a growing equestrian art collective

Marketing Strategy
& Digital Design

Client work across brand, website, content, and customer experience

Marketing Support to 300+ Weekly Visitors

Marketing support within a high-traffic cultural

and retail environment

20%+ Sales
Goal Achievement

Consultative sales,

audience research, and relationship development

Selected Work

A selection of projects showing how I move from research and strategic direction to messaging, creative execution, and practical systems.

Equine Instincts: Monumental Bronze Market Strategy

Created a buyer-segmentation and outside-sales framework for six high-value bronze works targeting farms, private estates, and residential communities.

View Case Study

• Buyer personas • Proposal strategy •

• Outreach • Pipeline development •

What I Bring to the Work

My background combines marketing strategy, communications, client engagement, creative execution, and structured problem-solving. That range allows me to consider both how a message should feel and how the work behind it needs to function.

Audience Insight

I research what different audiences value, question, and need before deciding how to position a message or experience.

Clear Narrative

I turn complex information into focused, engaging communication without losing the substance behind it.

Strategic Execution

I turn complex information into focused, engaging communication without losing the substance behind it.

Commercial Awareness

My sales and account-management background helps me understand how trust, relevance, and follow-up influence decisions.

How I Work

From Broad Direction to Clear Execution

01

UNDERSTAND

Clarify the
business goal, audience needs, challenges faced,
and desired action.

02

POSITION

Identify the
strongest message, value proposition,
and stakeholder
perspective.

03

BUILD

Translate the
strategy into content, campaigns, websites, presentations, or
sales materials.

04

ORGANIZE

Create the optimal workflows, templates, and systems needed for consistent, high quality execution.

05

REFINE

Evaluate clarity,
brand alignment, audience response, and opportunities
to improve.

I approach marketing as both a creative discipline and an operating system. The message and the process behind it should reinforce each other.

Core Capabilities

Consumer and audience research
Sales enablement
Proposal and presentation development
Creative direction
Stakeholder communications
Marketing workflows and SOPs

Brand positioning and messaging
Integrated campaign planning
Content strategy and copywriting
Social media content development
Website and customer-journey strategy
Email marketing

Strategy, Storytelling, and the

Systems That Make Them Work

I am a marketing strategist and communications professional with experience across brand development, content, digital design, client strategy, sales enablement, and relationship-driven growth.

Through my work with Equine Instincts and Trifecta Consulting, I have helped turn business goals, audience insight, and creative direction into websites, campaigns, social content, buyer resources, proposals, and repeatable marketing systems.

My earlier experience in public relations, gallery leadership, commercial insurance, and consultative sales gives me a broader view of how people build trust, evaluate value, and make decisions.

More About My Background

Selected Creative Work

A closer look at the digital, campaign, presentation, and
collector-facing materials developed across recent projects.

Portfolio

Equine Instincts — Monumental Bronze Sales Strategy & Enablement System

Trifecta Consulting — Client Marketing Strategy & Execution Systems

Equestrian Fine Art || Gallery Positioning & Collector Experience Strategy

Bradley Chance Hays — Live Painting Showcase Campaign

First Finds Farm || Operational Systems Optimization & Portfolio Management

Commercial Insurance Agent || Client Communication & Account Strategy

Insurance Agent Sales Coordinator || Client Acquisition, Narrative Selling & Portfolio Growth Stratn

University of Florida Public Relations || Campus Farmers Market Launch Initiative

Political Campaign & Public Affairs || Community Engagement, Messaging Strategy & Voter Influence

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Marketing Strategist
& Digital Designer

Licensed Florida Insurance & Real Estate Agent

Background in Public Relations, Communications & Political Science:

University of Florida — Magna Cum Laude

About

I am a multidisciplinary marketing communications professional with experience spanning fine art, public relations, client strategy, and advisory roles.

My work sits at the intersection of narrative development, audience engagement, and structured execution.

I am particularly drawn to roles where communication is not just creative—but strategic, coordinated, and outcome-driven.

shannonlocasciore@gmail.com

Looking for a marketer who can connect strategy with execution?

I am exploring opportunities in marketing communications, content strategy, brand marketing, integrated campaigns, social media, sales enablement, and client strategy.

352-665-1920